COVID-19 APPROACHES ON CORPORATE SOCIAL RESPONSIBILITY

Abstract

<p><strong>Purpose</strong> - The purpose of this research is to identify how Romanian organizations have implemented corporate social responsibility models by examining employees' perceptions of the relationship between management behavior and actions and employee morale. </p><p><strong>Methodology/approach</strong> – Qualitative research based on case studies with used semi-structured interviews. The study contains data from 10 respondents from 7 companies and compiles enough information to understand the investigated phenomenon. </p><p><strong>Findings</strong> - The labor market impediments created by the Covid-19 pandemic, requires the update of the company's policies for permanent or remote employees, flexible employees and / or mixed location, but also for new employees. </p><p><strong>Research limitations/implications </strong>- the impossibility of extrapolating the results to the entire researched population. One of the limits of qualitative research is that only SMEs from Bucharest, Brașov, Cluj, Galați, Prahova are considered. Thus, the results are relatively particular and difficult to generalize. </p><p><strong>Practical implications</strong> - Most respondents agree that human resource management is one of the internal dimensions of corporate social responsibility.</p><p><strong>Originality/value</strong> - The contribution of this study is remarkable, as it explores the impact of the pandemic on the staff recruitment and selection process, but also on employee retention. </p&gt