The research focuses on the study of speech phenomena developed in the context of the conceptual sphere as an effective approach to the use of neuropsychology. Neuropsychology considers the acquisition of new knowledge on human perception and processing of new information as a separate mental process. This paper studies the formation of linguistic phenomena in the context of the cultural development of man, which in the course of evolutionary-historical process has created distinctive linguistic-ethnic linguistic images. The linguistic identity of man is created in the representation of man and is represented by a set of concepts, i.e. it is a conceptual sphere. The current state of the humanities has led to the relevance of ethno linguistic studies, which present the results of studies of the reflection in the national consciousness of extra linguistic phenomena that form the basis for a holistic worldview and function as concepts. The latter are cultural, mental and linguistic phenomena that are integral mental-linguistic constructs, but can be studied for each of the components, including language. Cognitive experience, which can be identified and analyzed in language phenomena, is a verbalized (fixed to a bilateral linguistic unit) reflection of sensual and rational experiences of an individual (group, society, ethnicity) of a number of events, impressions, often located in speech - in dialect, literary language, the carrier of which he is). General scientific and special linguistic methods will ensure the complexity of the study of verbalizers of the concepts of folk morality. </em
