At the start of 2021, the Economics Observatory suggested that the British pound was 15 percent weaker relative to the Euro than it was on the eve of the Brexit referendum. The present paper assesses the implications of price increases for fruits and vegetables sold in Scotland due to an unfavorable Brexit deal; depreciates the British pound/trade tariffs on fruits and vegetables imported from the EU. Demand for fourteen kinds of fruits and vegetables was estimated using monthly time series data from 2006 to 2020. A major share of the vegetables is either produced in the UK or imported from the rest of the world. Tropical fruits and grapes are typically sourced from the rest of the world. A 10 percent price rise could reduce net total purchases of fruit and vegetable by 2-63 percent offsetting the government's goal to increase fruit and vegetable consumption by 400 grams per person per day
