Q: You had data to show that millennials eat out less because millennials want to cook at home. Are there data to show that millennials want to cook at home or do millennials have to cook at home because of debt? Millennials are the first generation to have such large debts, like student loans, so they don't have the option to eat out as much as past generations.
R[DL]: But yet millennials are still spending a lot of money on food, specifically in the urban environment. Millennials are aged 20–36 and are in very different places in life but all do have paralyzing student debt. It's a great point but there are factions inside of it. The application is if millennials are cooking less/eating at home less, they have significantly more interest in cooking than their parents did. They find it fun and engaging, and they've come to realize that to access the things they want from a health perspective, that it is required. This is where only 7% of the food industry has shown up to address this. Though the difference, and what I'm predicting, is that as they move from the urban landscape, they will cook and we will see time around a dinner table grow for the first time in three generations. That's the essence of the point
