This study examined the relationship between Mexican women’s protest with gender and performance. I used mixed qualitative methods of semi-structured interviews with three Mexican women activists and the collection of primary source data from three Facebook group pages for Mexican women’s protest groups. I analyzed the data using two main, deductive codes: Instances of Performance and Gender Issues. The inductive sub-codes that emerged were: Efficacy of performance in protest, Empowerment of marginalized populations, Discriminatory public action, Gender in context of protest, and Gender roles & stereotyping. My most significant findings were that performative tactics are especially effective means of protest due to the fact that they are more palatable to figures of power and that performance inspires populations to get involved with protest who had not in the past and normally would not. In terms of gender, there was an observed need to create a transformative relationship with authority figures, there was an emphasis on the importance of shared identities in women’s protest, and gender roles for men and women in a Mexican context proved to still be salient in a modern context
