The recently adopted new Consumer Credit Directive has attracted large interest from academics ever since its original proposal was first unveiled by the European Commission two years ago. Commenting already on that proposal, scholars have noted, among other things, its continuity with the inspiration of the Mortgage Credit Directive and that the new instrument pays more attention to digitalisation. This contribution focuses on an only seemingly minor aspect of the CCD II, namely its reference to financial education. It takes this as an opportunity to reflect on developments in EU law regarding the promotion of consumers’ financial literacy, in an attempt to uncover what is the model of financial education which underpins EU law