Innovative bottle label earns industry award for UM graphic design professo

Smith, Kellie

English

eGrove (Univ. of Mississippi)

University of Mississippi eGrove University of Mississippi News 10-29-2020 A Spirited Creation Kellie Smith Follow this and additional works at: https://egrove.olemiss.edu/umnews Recommended Citation Smith, Kellie, "A Spirited Creation" (2020). University of Mississippi News. 471. https://egrove.olemiss.edu/umnews/471 This Article is brought to you for free and open access by eGrove. It has been accepted for inclusion in University of Mississippi News by an authorized administrator of eGrove. For more information, please contact egrove@olemiss.edu. Search this website … SearchUM art professor Tyler Barnes haswon a gold-medal AmericanAdvertising Award for his packagingand branding work for River BasinDistillery. Submitted photoTyler Barnes’ label design for theNew Orleans-based River BasinDistillery features a map of 18thcentury New Orleans, a sweep ofblue representing the MississippiRiver and a crescent moon thatA Spirited CreationInnovative bottle label earns industry award for UM graphic design professorOCTOBER 29, 2020 BY KELLIE SMITHOXFORD, Miss. – Tyler Barnes, an assistant professor of art atthe University of Mississippi, has won a gold-medal AmericanAdvertising Award for his achievements in sales and marketingpackaging.The ADDY, the Oscar of the advertising industry, is given annuallyby the American Advertising Federation to celebrate creativeachievements in that industry – from graphic design tovideography.Each year, the foundation’s regional affiliates review submissionsand bestow awards. Barnes won in the Southeastern division ofthe competition, which was judged by the Advertising Club of NewOrleans.His packaging entry showcased the new branding and labeldesign he created for the New Orleans-based River BasinDistillery, which produces artisanal rye whiskey.Barnes’s design hearkens back to the earliest days of theCrescent City, when it began evolving into one of the world’s greatmerchant ports. He chose a historic map of 18th century NewOrleans as the background and on it superimposed two iconicsymbols of the city: a sweep of blue representing the Mississippi River and, beneath it, a crescentmoon that cradles the French Quarter. “I didn’t want to go with the standard fleur-de-lis,” Barnes said. “That’s become a kind of visual cliche forthe city. I wanted to evoke a pre-industrial New Orleans that was home to artisans and craftsmenbecause that’s what this whiskey is: handmade in small batches.”As a working design professional, Barnes also guides his students in the nuts and bolts of the graphicdesign business.“The creative side of marketing and advertising is a team effort,” he said. “Graphic designers work intandem with art directors, art producers and printers.“Freelancing acts as a form of research for me and helps me bring a professional perspective to mystudents so they are prepared for the realities of this work.”He’s optimistic about professional opportunities for them.“Graphic design is a huge industry with plenty of jobs and niche markets,” he said. “No matter what theproduct, whether it’s in the fashion industry or mountain bikes,there’s graphic design involved.”He encourages his students to make work that interests them because there is undoubtedly a designposition in whatever that market may be.This semester, Barnes is teaching both face-to-face and in Zoomsessions.“I’ve been impressed that the students have responded so well to the adjustment,” he said. “I believe theclasses as a whole have gained a broader insight into each other’s processes and work, and studentshave been constructive and engaged throughout every step of in-class critique.”A native of Alexandria, Louisiana, Barnes joined the Ole Miss facultyRead the story …Read the story …Follow us on socialCampus BriefsDonations Sought for 25th AnnualBooks and Bears ProgramOXFORD, Miss. – The University ofMississippi is asking the community tohelp spread a little joy this holiday seasonby donating to the 25th annual Books andBears program. Donations such as toys,books, dolls, bicycles and other children’splay items are being accepted throughDec. 14. All donations will be collected andsortedMore Posts from this CategoryThank You To OurDonorsMississippi Excellence in CoachingFellowship Aims to Build LeadersOXFORD, Miss. – Twenty-five inauguralrecipients of the Mississippi Excellence inCoaching Fellowship – a program hostedby the University of Mississippi School ofEducation in partnership with theMississippi Association of Coaches andthe Mississippi High School ActivitiesAssociation – are expected to increasetheir impact on student-athletes and theircommunities. The coaching fellowshipMore Posts from this CategoryOle Miss In the NewsClarion-Ledger: New EssayCollection Tells the Story ofMeredith’s EnrollmentEssays celebrate 60th anniversary ofJames Meredith’s enrollment at Universityof Mississippi By Lauren Rhoades Oct. 1marks the 60th anniversary of JamesMeredith’s 1962 enrollment atthe University of Mississippi as theschool’s first African-American student.News Releases UM COVID-19 Video Gallery University Communications Ole Miss Homepage Ole Miss News BlogFacebookTwitterLin edInEmailCopyLinkSMSPrintFriendlySharFacebookTwitterInstagramLinkedInYouTubeChannelcradles the French Quarter.Submitted photoin 2016. He received his BFA in graphic communications fromNorthwestern State University and his MFA in graphic design fromTexas A&M University at Corpus Christi. Between earning degrees,he worked as a design associate at Marc English Design and has operated as a freelancer since 2009.Barnes hopes that students will be able to graduate and feel confident with their portfolio, which is whyhe is working on a new class for next semester, Advanced Graphic Design, that will focus on building aprofessional portfolio.“This recognition of Tyler for his graphic design is well deserved,” said Nancy Wicker, chair of theDepartment of Art and Art History. “He is an excellent instructor who interacts directly with studentsface-to-face to guide them in learning design principles and mastering the computer software necessaryto produce professional-quality work.”FILED UNDER: COLLEGE OF LIBERAL ARTS, NEWS RELEASESRead the story …“James Meredith: Breaking the Barrier,” acollection of essays edited by UMprofessor of journalism Kathleen Wickham,honors this historic milestone withMore Posts from this CategoryRetu rn  to  to p  o f  p a ge Copyright © 2022 · Th e Un iversity  o f  M ississ ip p i

A Spirited Creation

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