Organizational Change and Digital Transformation For Organizational Agility in Crisis Situations

Abstract

Today, organizations are operating in a context of increasing crisis situations. We are witnessing a certain number of large-scale changes which are pushing organizations, whether on an international or national scale, to resort to new and innovative managerial practices, through an approach which consists of integrating new technologies in order to move from traditional operating modes which are sometimes considered rigid to other mechanisms which are better adapted to the current context of uncertainty, known as agile. Indeed, it is worth highlighting the various massive spin-offs that have resulted from the majority of crisis situations, including the most recent crisis, namely the Covid pandemic19. This unprecedented global crisis has demonstrated the importance of rethinking organizations' operating strategies by using other, more flexible means to ensure their sustainability, for example by relying on digital transformation as a vector for accelerating transformations by excellence on an international scale. In addition, OECD statistics for the year 2021 explain the negative impact of this crisis on the global economy and on organizations in particular. The objective of our scientific contribution is to provide an answer to the following research question: "How can organizational change through digital technology enable organizations to develop agility in crisis situations? The results of our research lie in a theoretical contribution that proposes the establishment of a link between the conceptual triptych of organizational change, digital transformation and organizational agility, as well as the development of a conceptual model for achieving organizational agility through digital transformation. As far as the managerial contribution is concerned, the conceptual model will be tested in an empirical framework and the conditions for the success of the digital transformation process will be identified, enabling organizations to move towards organizational agility and resilience

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