Urban expansion and development continue to increase globally, threatening rural multifunctional landscapes that provide a diversity of direct and indirect ecological benefits. However, not all landscapes are equally impacted, thus making conservation planning more difficult. We used 8 years of land use and land cover to understand this change in Greenville Co. SC, a region experiencing rapid expansion of development into rural landscapes. Regression models helped explain the relationships between development predictor variables and rural response variables. To explore where these changes were occurring, we determined which size categories of land parcels were the most developed and how this is changing over time. Developed open space was revealed to significantly impact rural character, pasture, and evergreen forest most frequently. It was also found to be most prevalent in the smallest parcels. Determining relationships between development, rural character, and multifunctionality will aid in potential solutions for the conservation of multifunctional landscapes
