Nautical tourism is a growing product in Portugal, following a long tradition related to
aquatic products. The wakeboard activity gained important visibility, especially due to the rst world
championship, in 2017, on the Zêzere river. The study now presented focuses mainly on the importance
of valuing river-water resources and the Zêzere river, through wakeboard activity, for the consolidation
of an e cient tourism product in the dynamic promotion of tourist and cultural attractiveness. For this
purpose, as a methodology, a questionnaire survey was applied in areas of the Zêzere river equipped
with a cable park, to understand the importance of wakeboarding in the development of river tourism
in the territory. This study aims to enrich the knowledge of the wakeboard activity integrated into
the nautical tourist product of the Medio Tejo. The results point to a growing trend in demand for
this activity by residents and tourists, who combine leisure with knowledge of the heritage resources
(material and immaterial) of this territory. The appreciation of the activity can lead local agents and
actors to know and invest in the territory, making wakeboarding an activity of great economic, social,
cultural, and environmental importance, contributing to the promotion and development of this territory.info:eu-repo/semantics/publishedVersio