Penelitian ini bertujuan: 1) Menganalisis atribut bantuan pupuk subsidi pemerintah yang dianggap penting oleh petani. 2) Menganalisis kepuasan petani terhadap bantuan pupuk subsidi pemerintah dan posisi atribut pupuk subsidi pemerintah. Jenis penelitian ini deskriptif kuantitatif menggunakan analisis importance performance analysis (IPA). Penelitian ini dilakukan pada bulan Mei 2023, di kecamatan Tingkir kota Salatiga. Pengambilan sampel dilakukan dengan pendekatan non-probability sampling menggunakan purposive sampling dengan jumlah responden sebanyak 30 responden, dari petani penerima pupuk subsidi anggota kelompok tani. Kesimpulan penelitian ini adalah: 1) Atribut bantuan pupuk subsidi pemerintah yang dinilai penting adalah: jenis pupuk (X1), jumlah pupuk (X3), kualitas pupuk (X2), waktu penyaluran pupuk subsudi (X4), dan harga pupuk subsidi (X5). 2) Hasil matrik analisis IPA didapatkan hasil sebaran atribut dari bantuan pupuk subsidi pemerintah, pada kuadran I (prioritas utama) adalah: jenis pupuk (X1), dan jumlah pupuk (X3); kuadran II (pertahankan kinerja) adalah: kualitas pupuk (X2), waktu penyaluran pupuk subsidi (X4), dan harga pupuk (X5); kuadran III (prioritas rendah) adalah: persiapan penyaluran pupuk subsidi bagi petani (X6); dan kuadran IV (cenderung berlebihan) adalah: pendampingan dari petugas dalam penyaluran pupuk (X8), proses penyaluran pupuk (X7), dan penggunaan kartu tani (X9).This research aims to: 1) Analyze the attributes of government subsidized fertilizer aid that farmers consider important. 2) Analyze farmers satisfaction toward government subsidized fertilizer aid and the position of government subsidized fertilizer attributes. This type of research is quantitative descriptive using importance performance analysis (IPA). This research was conducted in May 2023, in Tingkir sub-district, Salatiga city. Sampling was carried out using a non- probability sampling approach using purposive sampling with a total sample of 30 respondents, from farmers who received subsidized fertilizer, members of farmer groups. The conclusions of this research are: 1) The attributes of government subsidized fertilizer aid that are considered important are: type of fertilizer (X1), quantity of fertilizer (X3), quality of fertilizer (X2), timing of distribution of subsidized fertilizer (X4), and price of subsidized fertilizer (X5). 2) The results of the IPA analysis matrix show the distribution of attributes from government subsidized fertilizer aid, in quadrant I (main priority) are: type of fertilizer (X1), and amount of fertilizer (X3); quadrant II (maintain performance) are: fertilizer quality (X2), distribution time of subsidized fertilizer (X4), and fertilizer price (X5); Quadrant III (low priority) is: preparation for distribution of subsidized fertilizer to farmers (X6); and quadrant IV (tends to be excessive) are: assistance from officers in fertilizer distribution (X8), fertilizer distribution process (X7), and use of farmer cards (X9)
