Marzi, Giacomo

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            www.ifkad.org Translating Knowledge into Innovation Dynamics 19th International Forum on Knowledge Asset Dynamics IFKAD 2024 12-14 JUNE 2024 MADRID, SPAIN     Organizers Maria Elena Latino, Università del Salento, Italy Daniel Trabucchi, Politecnico di Milano, Italy Giacomo Marzi, ITM Scuola Alti Studi di Lucca, Italy  Description Nowadays, more and more companies are adopting business models based on the use of two-sided platforms with the aim of connecting two different groups of customers. At the same time, there is, in several application fields, a growing introduction of AI elements in products and services. Both these topics have the potential to generate innovation. Rooted in the research by Nobel-Prize Winner Jean Tirole and Jean-Charles Rochet (Rochet and Tirole, 2006), Platform Thinking refers to a market where platforms facilitate interactions between different user groups. These platforms leverage indirect network externalities (Katz and Shapiro, 1985) to bring value. The classic illustration is the credit card market where both cardholders and merchants derive value from the platform’s existence. This value arises from indirect or cross-side network externalities which associate the perceived value of one side (e.g., cardholders) with the availability of the other (e.g., merchants accepting cards). As the concept progressed, “two-sided markets” broadened to “two-sided platforms”, indicating a shift from merely linking customers and suppliers to connecting two customer groups through specific network effects, easing interactions (Evans and Schmalansee, 2016). These platforms, beyond just acting as connectors, offer services that benefit both sides. The emphasis in platform studies is the non-linear flow of value creation and capture. Over time, these platforms can evolve into multi-sided versions, expanding their ecosystem (Hagiu and Wright, 2015). Further advancements introduced non-transactional or orthogonal models, emphasizing data-driven value opportunities, especially with AI advancements (Trabucchi et al., 2017). Often, platforms amalgamate transactional and orthogonal features, leading to Hybrid Platforms like Uber (Trabucchi and Buganza, 2020). Artificial Intelligence is transforming business, society, and stakeholder experiences. It’s defined as a system’s CALL FOR ABSTRACTS – IFKAD 2024 Special Track n.: 10 Unveiling the Innovation Opportunities Deriving from the Application of Artificial Intelligence to Platform Thinking Research Area: Knowledge and Artificial Intelligence             www.ifkad.org 19th International Forum on Knowledge Asset Dynamics Translating Knowledge into Innovation Dynamics capability to interpret data, learn, and apply this learning flexibly for specific tasks (Kaplan & Haenlein, 2019b). AI uses data from sources like IoT to identify patterns using machine learning and analytics, which enable computers to learn without specific programming (Kaplan & Haenlein, 2020). This evolution is evident in products and services across industries, from Apple’s Siri to skin cancer detection systems and service robots. These robots utilize diverse data sources to offer tailored services (Cockshott & Renaud, 2016; Gonzalez-Jimenez, 2018; Keisner et al., 2016). AI applications are broadening, impacting areas like agri-food traceability (Latino et al., 2022), supply chain management (Patrucco et al., 2023), and sustainability in operations (Corallo et al., 2023). In marketing, AI aids in predicting consumer behaviors (Baesens et al., 2004) and generating tailored online recommendations (Kim et al., 2001). Furthermore, AI’s influence in social media is growing (Kostin, 2018; Moncrief, 2017; Payne et al., 2018). From an academic viewpoint, AI research spans ethical concerns (Cath, 2018), deep learning advancements (LeCun et al., 2015), and its multifaceted impacts on an interconnected business landscape (Huang & Rust, 2018). This track invites scholars to reflect on the innovation opportunities deriving from the application of artificial intelligence to platform thinking in fields (e.g., health, manufacturing, agri-food, retailing). Therefore, we welcome empirical, methodological or conceptual papers related to (but not necessarily limited to) the following research questions: • How AI can better support knowledge management in two-sided platforms? • How AI can improve performance in two-side platforms? • How AI can improve sustainability in two-side platforms? • Which AI tools can be used or can be developed to foster innovation in platform thinking? • How business models and innovation strategies need to be changed to encompass AI tools in two-sided platforms? Papers focused on developing new methods or on understanding the existing ones are welcome. As well as those based on implications of different methodological approaches to provide guidelines/best practices in the investigated research topic.  Keywords Artificial Intelligence, Platform Thinking, Innovation management, Knowledge management  Special Track details published on IFKAD website ››    Guidelines Researchers wishing to contribute are invited to submit an EXTENDED ABSTRACT (in editable MS-Word format) of min 500 and max 1000 words by 15 JANUARY 2024, using the submission procedure available on the website. The abstract should address theoretical background, research objective, methodology, and results in terms of expected contribution to Knowledge Management theory and practice. Authors are required to             www.ifkad.org 19th International Forum on Knowledge Asset Dynamics Translating Knowledge into Innovation Dynamics follow the guidelines for both extended abstracts as well as full papers available on IFKAD site: www.ifkad.org   Important dates 15 January 2024  Extended Abstract submission deadline 10 February 2024   Acceptance notification to authors 30 March 2024                    Early-Bird registration cut off    10 April 2024                   Full paper submission deadline 20 May 2024                    Registration deadline 12-14 June 2024       Conference sessions  For further information For any information related to the event, please see the event website at www.ifkad.org or contact the conference manager at info@ifkad.org  

Unveiling the Innovation Opportunities Deriving from the Application of Artificial Intelligence to Platform Thinking

https://iris.imtlucca.it/bitstream/20.500.11771/25458/1/Flyer-IFKAD-TR-10-2024.pdf

Unveiling the Innovation Opportunities Deriving from the Application of Artificial Intelligence to Platform Thinking

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