The impact of prior knowledge and educational experiences on event planners’ green intention

Abstract

Environmental sustainability has become a matter of primary concern in the event andmeeting industry; this paper, therefore, investigates whether prior knowledge and educationalexperiences related to environmental sustainability are influential motivators in causing eventplanners to commit to engaging in ecologically-friendly behavior. The regression analysisshowed that the intention to implement green event practices is positively influenced by bothknowledge of green practices and educational experience in green practices. Particularly,educational experience was found to be a strong influential factor contributing to intention toengage in green or sustainable practices for event planners. This study not only highlightsacademic discussion on sustainability and green education, but also derives managerialimplications for the event and meeting industry based on the findings.</p