Wine & spirits have always been one of the most representative sectors of Made in Italy agri-food. However, today much more than others, this sector allows us to glimpse a future open to continuous innovation in communication design. The contribution explores and defines, starting from a precise research framework, the opportunities from a creative and narrative point of view of one of the most lively sectors on the market today. A sector that finds itself having to deal with a new level of future spenders, which daily demonstrates the urgent need to feel represented, as well as the will to regain interest in quality
