The Role of IT Identity and Paradoxes in Explaining Avoidance Strategies

Abstract

The increasing use of technology in personal and professional environments has led to the development of an information technology (IT) identity, which describes the extent to which individuals view IT as integral to their sense of self. Further, technology paradoxes describe the contradictory nature of IT, which can lead to behavioral disengagement, causing significant disruptions in enterprise digitization. Thus, this study develops a theory-based model to explore the interplay between IT identity and technology paradoxes and their effects on behavioral disengagement. The findings reveal that IT identity mitigates the perception of technology paradoxes and impacts behavioral disengagement. We contribute to literature by quantifying and validating their effects and suggesting opportunities for future research. That way, practitioners can develop more effective strategies for promoting engagement and addressing disengagement among employees or users

    Similar works