Donating blood is a selfless act that impacts public welfare, potentially saving human lives. However, blood shortage is a rising worldwide issue due to increased demand. Thus, finding ways to animate and motivate potential donors to donate blood is para-mount. In this context, conversational agents (CAs) offer a promising approach to edu-cating, promoting, and achieving desired behaviors. In this paper, we conducted an online experimental study (N=303) and investigated the effect of a human-like designed CA and fear-inducing communication on users’ intention to donate. Our results show that users’ intention is driven by perceived persuasiveness rather than perceived human-ness and that fear-inducing communication does not significantly affect the intention to donate. Against this background, we provide numerous theoretical and practical impli-cations, contributing to information system literature by enhancing our understanding of how fear-inducing communication is used in CA interactions
