In this paper we will attempt to outline a phenomenology of attention centered around the concepts of interest and selection. We will start with an analysis of Husserl’s notion of attention, then turn to the reflections of William James, Alfred Schutz and Erving Goffman, all of whom recognized the fundamental role attention plays in the processes by which social actors frame and define reality. Finally, we will consider Bernhard Waldenfels’ ethics of attention. He offers an ethics based on openness to and recognition of the other that, above all, offers both a response and an antidote to xenology and xenopolitics