User-oriented recommender systems in retail

Abstract

User satisfaction is considered a key objective for all service provider platforms, regardless of the nature of the service, encompassing domains such as media, entertainment, retail, and information. While the goal of satisfying users is the same across different domains and services, considering domain-specific characteristics is of paramount importance to ensure users have a positive experience with a given system. User interaction data with a system is one of the main sources of data that facilitates achieving this goal. In this thesis, we investigate how to learn from domain-specific user interactions. We focus on recommendation as our main task, and retail as our main domain. We further explore the finance domain and the demand forecasting task as additional directions to understand whether our methodology and findings generalize to other tasks and domains. The research in this thesis is organized around the following dimensions: 1) Characteristics of multi-channel retail: we consider a retail setting where interaction data comes from both digital (i.e., online) and in-store (i.e., offline) shopping; 2) From user behavior to recommendation: we conduct extensive descriptive studies on user interaction log datasets that inform the design of recommender systems in two domains, retail and finance. Our key contributions in characterizing multi-channel retail are two-fold. First, we propose a neural model that makes use of sales in multiple shopping channels in order to improve the performance of demand forecasting in a target channel. Second, we provide the first study of user behavior in a multi-channel retail setting, which results in insights about the channel-specific properties of user behavior, and their effects on the performance of recommender systems. We make three main contributions in designing user-oriented recommender systems. First, we provide a large-scale user behavior study in the finance domain, targeted at understanding financial information seeking behavior in user interactions with company filings. We then propose domain-specific user-oriented filing recommender systems that are informed by the findings of the user behavior analysis. Second, we analyze repurchasing behavior in retail, specifically in the grocery shopping domain. We then propose a repeat consumption-aware neural recommender for this domain. Third, we focus on scalable recommendation in retail and propose an efficient recommender system that explicitly models users' personal preferences that are reflected in their purchasing history

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