Entrepreneurship involves the exploitation of market opportunities that is based on ideas and innovation. The aim of entrepreneurship in insurance companies is to encourage innovation, the creation of new businesses, increase profitability while taking care to society. Corporate social responsibility means that insurance companies, following the premise of corporate entrepreneurship, in its business integrate the care of the environment in which they operate. The aim of the paper is to present the main features of social responsibility in insurance in the entrepreneurial context. In this paper we point to the definition of social responsibility in insurance, to the historical context and the importance of social responsibility as well as the latest law principles of social responsibility of insurance companies at the international level.Preduzetništvo podrazumeva iskorišćavanje tržišnih mogućnosti na osnovu ideja i inovacija. Cilj preduzetništva u osiguravajućim društvima jeste podsticanje inovacija, rađanje novih poslova, uvećanje proftabilnosti uz istovremenu brigu prema društvu. Društveno odgovorno poslovanje podrazumeva da osiguravajuća društva, sledeći premise korporativnog preduzetništva, u svoje poslovanje integrišu brigu o okruženju u kojem posluju. Cilj rada je da ukaže na osnovne karakteristike društvene odgovornosti u osiguranju u preduzetničkom kontekstu. U radu ukazujemo na određenje društvene odgovornosti u osiguranju, na istorijski kontekst i značaj društvene odgovornosti kao i najnovije pravne principe društvene odgovornosti osiguravajućih društava na međunarodnom nivou
