Blockchain technology is one of the most promising technologies of this century that has the potential to bring about fundamental changes in business models in a wide range of industries. The current research seeks to identify the antecedents of the development of digital marketing based on blockchain technology from the point of view of marketing experts in the aviation industry.This research is practical in terms of orientation and positivist from a philosophical point of view, which was carried out using a mixed method.,In this study, the antecedents of the development of digital marketing based on blockchain technology were first extracted by literature review and semi-structured interviews, and with the help of experts, the final factors were identified;Then, these factors in the form of Q cards were provided to 22 marketing experts in the aviation industry who were selected purposefully and finally their views were analyzed using exploratory factor analysis.The participants in this research have 6 different views and their mental patterns are categorized based on market variables, internal, content, technological, human and environmental factors.The results of this research have given useful insight to managers and decision makers in the aviation industry, so that by knowing these factors, they can strengthen and develop digital marketing in airline companies.