This article reflects a general knowledge and a macro-paradigmatic contribution of developmentalist
discourses, in particular, its modernist and Eurocentric roots. In particular we analyze the artificiality of the
discursive construction of certain categories that represent geopolitical stigma of poverty, such as Third
World® or South® or underdeveloped® adopted in the field of international relations and the development
cooperation. It notes that there are not metaphors opposite (North-South) in its own right, the South® is
not the opposite of the North®, but its negative extension, as evidenced by the imaginarium of most Latin
American countries. The metaphors that stigmatize poverty are symbolic discourse used to define in a
European way the identity of the winner (rich) people
