ASSOC ADVANCEMENT ZOOLOGY , AZADANAGAR COLONY RUSTAMPUR, GORAKHPUR, INDIA, 273001
Doi
Abstract
In the competitive global market, companies are increasingly leveraging technology to enhance recruitment. The integration of social networking sites (SNS) as a recruitment tool is a growing trend, yet understanding its impact on employer branding and its pros and cons requires further research. Analyzing credible sources reveals advantages such as accessing a wide candidate pool, particularly younger talent, attracting passive job seekers, and refining employee performance predictions. However, challenges arise, including legal concerns, sifting through a vast candidate pool, doubts about reliability, and data accuracy. In conclusion, businesses should not solely rely on SNS for hiring, but they can benefit from the valuable insights it offers while acknowledging the need for ongoing research in this evolving landscap