This paper describes how a web app could be useful to promote cultural transfer and incidental
learning of Italian as a Second Language (L2) on the university campus of Forlì (University of
Bologna). The app, named Forliviamo, aims to present and promote the city of Forlì and the local
culture to international students and tourists and, at the same time, to support them through the
incidental learning of Italian. After giving an overall description of the app, it will be explained
how cultural identity is transmitted in terms of both promoting local gastronomy, traditional
events, iconic places of the city and fostering the incidental learning of Italian. Special attention
will be paid to the strategies adopted to facilitate the users' approach to language and culture
