Insights on motivation of TikTok users over 18-years-old post-completion of dangerous challenges

Abstract

TikTok is known for 15 second to 10-minute videos instead of text posts with limited characters, characteristic of Twitter, and users have used the platform to share dangerous challenges or their attempts. Much research has been done on why children and adolescents participate in these challenges with few studies focusing on young adults. Here, a survey was created and advertised on well-known social media sites, seeking TikTok users over 18-years-old who participated in one or more dangerous challenge. The goal was to gain insight into the motivations for participating, so the questions regarded their experience in attempting the challenge(s). While the survey was active and advertised, no responses were submitted, though according to Twitter’s analytics, a few people had clicked on the survey link. It was theorized that the target group simply did not see the advertisements or did not want to fill out the survey

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