Organisation of Slovenian tourism

Abstract

V prispevku obravnavamo vprašanje organiziranosti turističnega sistema v luči načrtovanja turizma in upravljanja destinacije. Z vidika teorije vključevanja deležnikov turistično destinacijo razumemo kot kompleksen sistem, znotraj katerega deluje množica različnih akterjev, z raznolikimi interesi, atributi in močjo, ki za učinkovito delovanje destinacije usklajujejo svoje interese in se pogajajo za končne dogovore. Kompleksnost turističnega sistema narekuje sistemsko organiziranost na več ravneh, pri čemer je pomembno komunikacijo zagotavljati v horizontalni in tudi v vertikalni smeri. V prispevku pokažemo proces razvoja aktualne organiziranosti celostnega turističnega sistema na ravni destinacije Slovenije skozi strateške odločitve na področju turizma in kritično ovrednotimo trenutno stanje. Na podlagi primerov dobrih praks podamo izhodišča za nadaljnje razmisleke o konsolidaciji organiziranosti slovenskega turističnega sistema.In this contribution, the author tackles the issue of organising the tourist system in the perspective of tourism planning and destination management. From the stakeholder participation theory point of view, we understand a tourist destination as a complex system within which a multitude of different actors operate, with diverse interests, attributes and powers that coordinate their interests and negotiate final agreements. The complexity of the tourist system demands systemic organisation on several levels, and it is important to ensure communication in both horizontal and vertical directions. In this contribution, the author shows the process of developing the current organisation of an integrated tourist system at the level of the destination of Slovenia through strategic decisions in the field of tourism and critically evaluate the current situation. Based on examples of good practices, starting points are provided for further considerations on consolidating the organisation of the Slovenian tourist system

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