Consumer Expectations and Actions Catalyzing a Transition Towards a Renewable and Sustainable Energy System

Abstract

Objectives The main objectives of the study were to analyze how energy consumers contribute to a sustainable energy transition. More specifically, what the current consumer perceptions are and how they incite sustainable action amid consumers and in the energy industry. Summary The research surveyed private energy customers with the aim to find out their current knowledge, values, and actions related to sustainability and energy. In addition, a qualitative semi-structured interview was conducted with an industry specialist, with the aim to figure out how consumers contribute to the actions made by energy companies. Both research methodologies were created based on the scientific background and conceptual framework built in the literature review. Conclusions Based on the quantitative and qualitative analysis, it was found that energy consumers are largely concerned about the environment and climate change, but their knowledge regarding the energy sector remained relatively low. In addition, it was found that sustainable and renewable options are of interest to most energy consumers, with some even being willing to produce their own energy if they had the option. Based on the research, the change in consumer preferences has put a high strain on energy companies to turn to sustainable and renewable solutions