Galetzka, Mirjam

Peters, Joyce

Pruyn, Ad

van Hagen, Mark

English

Various studies have shown that colour and light influence our emotions and behaviour. In this paper the results will be presented of research into the combined effects of 5 different colours and 2 different intensities of light for Leiden station.Two experiments in a virtual Leiden station show that although colour and light are perceived subconsciously, the combination of the two does in fact have significant effects.Most of the passengers appeared to overestimate waiting time on the platform, which concurs with results from earlier fieldwork. Moreover, time would appear to pass more quickly with low intensity lighting as opposed to high intensity lighting.The second experiment showed that passengers prefer warm colours in combination with dimmed lighting and estimate the waiting time as being shorter than when cooler colours and a more intense lighting are used. Practical implications will be discussed

University of Twente Research Information

Effects of colour and light on customer experience and time perception at a virtual railway station

https://ris.utwente.nl/ws/files/82577179/VanHagen2009effectsl.pdf

Effects of colour and light on customer experience and time perception at a virtual railway station

Abstract

Similar works

Full text

Available Versions

University of Twente Research Information