Adaptasi Budaya Oleh Mahasiswa Pendatang Di Fakultas Komunikasi Dan Informatika UMS

Abstract

Cultural differences are something that is often found by migrant students when migrating to other regions, not infrequently these cultural differences cause obstacles that make it difficult for them to adapt to a new environment, as felt by students from Lampung when migrating to Surakarta City to continue their education. This study aims to determine the communication accommodation strategy applied by migrant students from Lampung at the Faculty of Communication and Informatics in adapting to their new environment. The method used in this study is qualitative. Purposive random sampling chosen as a sampling technique in this study, and the data collection technique carried out by in-depth interviews with six informants who had met the research criteria. The results showed that in the process of adapting to a new environment, students from Lampung found cultural differences including language, accent, or style of speech, to stereotypes or negative stigma related to their home region. In accommodating a new environment, students from Lampung use more convergence strategies than divergence. By implementing convergence strategies, students from Lampung get a more po.sitive response from the surrounding community

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