The evolution of information systems and technologies (IS/IT) has
driven a fundamental transformation of services and processes within various
types of organizations. Specifically, technologies such as AI, virtual reality, augmented
reality, big data, drones, cloud, 3D printers and IoT have originated the
phenomenon in literature known as digital transformation. Digital transformation
(DT) is a strategic, organization-wide approach that brings together process,
technology and people. It is not just a matter of technological investment, but of
considering improved ways of implementing the organisation’s mission, rethinking
its core functions to benefit from digital. Over the last decades, museums have
also been committed to digital innovation, although at a slower pace than other
sectors, so that today many museums are still far from reaching a high level of
digital maturity. In such circumstances, the strategic planning of DT and the right
leadership for deploying digital projects, are crucial to establish guidelines, objectives
and strategic projects that support the achievement of museum’s mission and
enhance their relevance in today’s society. In order to explore such a strategic approach,
theMuseu de Ciències Naturals de Barcelona (MCNB) and the Universitat
Politècnica de Catalunya (UPC) are cooperating in an applied research project,
approved and funded by the Industrial Doctorate Programme of the Generalitat
de Catalunya, resulting in a method for the strategic planning of DT initiatives in
Natural History Museums, as well as the first DT plan for the collections area of
the MCNB
