Corfitsen, William Slange

This master's thesis explores the relationship between Maersk's sustainable supply chain management practices and the benefits it offers to its customers, utilizing the Resource-Based View (RBV) theory as the conceptual framework. The study aims to analyze how Maersk's adoption of sustainable practices enhances its customer value proposition and contributes to its competitive advantage.The research methodology involves a comprehensive case study approach, focusing on Maersk as a leading shipping company known for its commitment to sustainability. Primary data is collected through interviews with key stakeholders, including Maersk's management, employees from different levels with different roles all in some way in relation to sustainability. Secondary data sources such as company reports, industry publications, and academic literature are also analyzed. In order to gain deeper insights into Maersk's sustainable supply chain management practices and their impact on customer value, this master's thesis conducted interviews with key employees within the company. A structured interview protocol was developed to guide the discussions and ensure consistency across interviews. The findings of the study reveal that Maersk's sustainable supply chain management practices have a direct and positive impact on its customers. By adopting sustainable practices, such as the use of energy-efficient vessels, carbon emissions reduction, waste management, and responsible supplier relationships, Maersk is able to enhance customer value. These practices contribute to cost efficiency, improved environmental performance, risk reduction, and compliance with sustainability requirements, which are highly valued by customers.The RBV theory is applied to explain the mechanisms through which Maersk's sustainable supply chain practices create value for its customers. According to RBV, Maersk develops valuable, rare, and inimitable resources and capabilities through sustainable supply chain management. These resources, such as access to renewable energy sources, green technologies, and a positive brand reputation, enable Maersk to offer unique value propositions to its customers.Overall, this master's thesis provides valuable insights into how Maersk's sustainable supply chain management practices benefit its customers, aligning with the RBV theory. The study highlights the importance of integrating sustainability principles into supply chain strategies and demonstrates the strategic value of sustainability in enhancing customer value and achieving competitive advantage in the shipping industry, while providing your customers with an improved supply chain

Enhancing Value For Customers Through Sustainable Supply Chain Management: A Case Study of Maersk

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Roskilde Universitet