This study investigates the negotiation process between a buyer from an industrial warehouse in Brazil and a locksmith service provider. The current study focuses on a case analysis of a retail business agreement in Brazil. The main objective of this curriculum is to improve the negotiating abilities of corporate negotiators, academics, and professionals. This discovery is attained via a role-play simulation encompassing two opposing factions and covering various subject areas. The study highlights the need to enhance integrative tactics, which include comprehending the underlying interests of the opposing party and generating value to attain mutually beneficial agreements. The study's findings suggest that the obtained results hold promise for replication across various organizational contexts, particularly those that exhibit power asymmetries. The current study concludes with a thorough analysis and recommendations for future academic research
