This study was conducted to investigate the factors affecting the participatory communication in socio-cultural context of district swat, Khyber Pakhtunkhwa, Pakistan. The study was carried out because non-governmental organizations are facing numerous problems that effecting the process and output of the projects. In the remote areas of the country, people are culture restricted where they bound to follow traditional and norms values in daily life. For, the examination of the phenomenon the researcher applied quantitative methodology, while survey research technique was used for the data collection. A questionnaire was used as data collection tool for target population, while data was collected from the district Swat based non-governmental organization practitioners through convenient sampling method. Data was collected from 230 workers of the area, while the response rate was 67.9% in this regard. Statistical Package for Social Science (version: 19) was used for the data analysis. The results of the study proved the objectives and hypotheses of the study that participatory communicators are facing cultural, social, financial, political, governmental, and organizational and project related issue in district Swat. The findings also confirmed that education is the best remedy to overcome these problems, whereas, people of the area are more dependent on culture, values, tradition and norms. The outcomes of the research also proved that political and religious figures are more influential in the area and working as opinion leaders of the residents of district Swat. It has been also found that good communication skills and use of new technology can overcome the problems of participatory communication in district Swat. This study will help the NGOs and INGOs practitioners to overcome the problems in the project implementation in the rural areas. It will also help the NGOs workers to take the influential figures of the society in confidence before implementation of the project.</p
