This research is about the effect of interpersonal communication on customer
satisfaction. Interpersonal communication is one of the factors that can affect
customer satisfaction in Waroeng Spesial Sambal. The better an employee
interpersonal communication, then the satisfaction felt and get by the customers
will be higher. This type of research is a quantitative research with a survey
method. The purpose of this research is to determine the size of the independent
variable influence, that is interpersonal communication on dependent variable
namely customer satisfaction in Waroeng Spesial Sambal "SS" Samirono
Yogyakarta. Data was collected by distributing questionnaires to 100 respondents
using probability sampling techniques. The data analysis method used is a simple
linear regression analysis.
Data were analyzed with the help of SPSS 24 computer software. The results
obtained that t arithmetic is greater than t table, which is 8.558 > 1.660 so that the
hypothesis (Ho) is rejected and the hypothesis (Ha) is accepted, meaning that
there is a significant amount of influence of the interpersonal communication on
customer satisfaction. The results of the coefficient of determination (R square) is
42.8% means the size of the influence of the interpersonal communication
variables on customer satisfaction variables as big as 42.8% while the rest is
influenced by other factors that not examined in this research.
Keywords: Communication, Interpersonal communication, Customer, Customer
satisfaction, Waroeng Spesial Sambal, Linear regression analysi