The University of Applied Sciences Baltazar Zaprešić. Chair of Economics, Management and Marketing.
Abstract
Stvaranje konkurentskih prednosti odražava se na nivou cijelog poduzeća. Tehnološke sposobnosti poduzeća strateški su resurs kojim mu se omogućava ostvarivanje konkurentske prednosti unutar industrije i njene osnovne djelatnosti pa su tako poduzeća s boljim tehnološkim kompetencijama nedvojbeno inovativnija, a zbog toga i uspješnija na tržištima na kojima je inovacija osnova konkurentskog nadmetanja. U međunarodnim uvjetima, one su vrlo intenzivne i kompleksne. Posebno su izražene u pojedinim granama industrije koje su uvelike globalizirane ili su na putu globalizacije. Stoga su strateški okviri konkurentske prednosti izuzetno značajni, kako za efektivno, tako i efikasno, odnosno rentabilno poslovanje. Na svjetskom tržištu se pod konkurentskom prednošću podrazumijeva relativno velika moć, odnosno snaga jednog poduzeća ili jednog proizvoda u odnosu na druge.The creation of competitive advantages is reflected at the level of the entire company. A company's technological capabilities are a strategic resource that enables it to achieve a competitive advantage within the industry of it's core business, so companies with better technological competencies are undoubtedly more innovative, and therefore more successful in markets where innovation is the basis of competitive bidding. In international conditions, they are very intensive and complex. They are especially pronounced in certain branches that are largely globalized or are on the way to globalization. Therefore, strategic frameworks of competitive advantage are extremely important, both for effective and efficient, i.e. profitable business. In the world market, competitive advantage means relatively great power, that is, the strength of one company or one product in relation to others
