There is a general scientific agreement that diet and nutrition are important factors in
the promotion and maintenance of good health throughout the entire life. It is currently
estimated that an unhealthy diet and a sedentary life may be responsible for over 4
million deaths per year in Europe due to cardiovascular diseases. Although people
seem to become aware of what healthy eating means, and healthy eating seems to be
regarded positively in terms of benefits by general population this may not be
translated into practice. Different studies have demonstrated that there is a low level of
perceived need among European population to alter their eating habits for health
reasons, mainly because people believe that their diets are already adequately healthy.
The current article discusses the major barriers to the adoption of a healthy diet and the
main factors that influence individual food choice. Different approaches and actions to
be taken for modifying consumer’s food intake in the direction of healthy eating are
discussed.info:eu-repo/semantics/publishedVersio
