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Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights
Authors
Sven Feurer
Michal Herzenstein
Steve Hoeffler
Min Zhao
Publication date
1 April 2023
Publisher
'Wiley'
Abstract
Abstract is not available.
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Berner Fachhochschule: ARBOR
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oai:arbor.bfh.ch:19720
Last time updated on 21/10/2023