The recent article by Dijkstra and Henseler (2015b) presents a consistent partial least squares (PLSc) estimator that corrects for measurement error attenuation and provides evidence showing that, generally, PLSc performs comparably to a wide variety of more conventional estimators for structural equation models (SEM) with latent variables. However, PLSc does not adjust for other limitations of conventional PLS, namely: (1) bias in estimates of regression coefficients due to capitalization on chance; and (2) overestimation of composite reliability due to the proportionality relation between factor loadings and indicator weights. In this article, we illustrate these problems and then propose a simple solution: the use of unit-weighted composites, rather than those constructed from PLS results, combined with errors-in-variables regression (EIV) by using reliabilities obtained from factor analysis. Our simulations show that these two improvements perform as well as or better than PLSc. We also provide examples of how our proposed estimator can be easily implemented in various proprietary and open source software packages
