Penguatan Manajemen Usaha Untuk Mendukung Kontinuitas Operasional Badan Usaha Milik Desa

Abstract

A common problem that occurs in village-owned enterprises (known as BUMDes) after being formed is the difficulty in carrying out operational activities and developing their businesses. This is partly due to the limited outreach and marketing strategy, the low support of the village community in utilizing the existence of BUMDes, and the lack of ability, experience, and entrepreneurial spirit for BUMDes managers in managing economic enterprises. This has an impact on BUMDes performance which tends to stagnate and is unable to develop its business. Through this community service activity, education and introduction to effective and innovative marketing patterns are carried out, strengthening commitment and motivation towards the ability and entrepreneurial spirit of managers, as well as simple business reporting procedures as a form of transparency and accountability in company management. BUMDes. Commitment and consistency in the implementation of business management are needed to support success. In the future, mapping the potential of village superior products as a form of differentiation is needed to support the economic empowerment of village-owned enterprises

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