Green economy is an economic development model that supports sustainable development. The goals of sustainable development require the implementation of green economy, such as the effective and efficient utilization of natural resources in the long term.The objective of this research is to analyze the strategies for implementing green economy in paddy farming in Sumbang Sub-District. Purposive sampling technique was used to select respondents who have responsibilities and influence on paddy farming in Sumbang Sub-District. The researchers utilized a questionnaire as an analytical tool to gather and analyze data in the study.Sumbang Sub-District is an area with the largest paddy agricultural land in Banyumas Regency, and therefore has the potential for farmers to adopt behaviors and activities that support green economy. The title of this research is: "Strategies to Achieve Green Economy in Developing the Agricultural Sector in the Sub-District with the Highest Paddy Agricultural Land in Banyumas Regency."The aim of this research is to analyze the strategies for implementing green economy in paddy farming in Sumbang Sub-District. SWOT analysis is a strategic analysis method used to evaluate the internal and external factors that influence the performance of an organization or project. The research findings and data analysis indicate that: (1) The most suitable strategy for implementing green economy in paddy farming in Sumbang Sub-District is the S-T strategy (strengths-threats), also known as the diversification strategy, which means that paddy farming in Sumbang Sub-District should leverage internal strengths to minimize external threats.The implications of this research are the need for support and facilitation from policymakers, including easy access to organic fertilizers, training, incentives, educational programs, the development of environmentally friendly alternatives, strict monitoring of chemical usage, and policies and incentives that support organic farming products. These measures are necessary to promote the implementation of green economy in paddy farming in Sumbang Sub-District. Keywords: Strategy, Green Economy, Rice Farming, SWO
