Bellocchio, Miranda

Patruno, Joseph E, MD

Sweeny, Robert, MHA

English

Lehigh Valley Health Network: LVHN Scholarly Works

Lehigh Valley Health Network LVHN Scholarly Works Research Scholars An Assessment and Review of Residency and Fellowship Recruitment at LVHN Miranda Bellocchio Joseph E. Patruno MD Robert Sweeny MHA Follow this and additional works at: https://scholarlyworks.lvhn.org/research-scholars  Part of the Medicine and Health Sciences Commons This Poster is brought to you for free and open access by LVHN Scholarly Works. It has been accepted for inclusion in LVHN Scholarly Works by an authorized administrator. For more information, please contact LibraryServices@lvhn.org. Lehigh Valley Health Network, Allentown, PennsylvaniaReferences• Websites were the most used tool by potential recruits (67%) with the most activity occurring through organic search engines (e.g., Google)• Leveraging other marketing tools and platforms to attract candidates to programs may have value• Pageviews vary during the year with highest during late summer/early fall- Strategies might include:o Making sure websites are up to date & informative during high-volume periodso Increase and focus on marketing during this time• Providing more complete information and expanded formats in areas trainees describe as areas of interest on websites• Completed a comprehensive assessment of the interview process at Lehigh Valley health Network (LVHN) since 2021o An assessment of website activity by program and month o Distribution of survey to recent residents and fellows • Creation of an ideal recruitment and interview process for future• Information was used to establish better recruitment and interviewing• More aggressively pursue survey information that reaches a larger audience and has greater participation• Focus on other available media platforms and recruitment tools to assure visibility when marketing residencies and fellowships.• Customize marketing strategy based on demographics, trainee preferences, and website activityIntroduction & ObjectivesMethodsResultsConclusionsFuture DirectionsAn Assessment and Review of Residency and Fellowship Recruitment at LVHNMiranda Bellocchio; Joseph E. Patruno, MD; Robert Sweeny, MHADistributed Survey• Residency and fellowship recruitment is a high-stake process for both training programs and applicants• Since the Covid-19 pandemic, residency and fellowship programs have relied on virtual interviewing• The virtual format has been effective in reducing the cost of interviewing, widening access, and improving equity in the interview process (3,4)• With the move towards virtual format, the importance of websites and marketing tools are more critical for programs67%47% 47%13% 8%40%33%8%0%20%40%60%80%ProgramWebsiteSocialMediaFacebookGroupsGME Track Linkedin ResidencyExplorerACGME AirisHealthRecruitment Tools used in GME Search among LVHN Residents and Fellows  (n=15)020406080100Website Section: Ranked level Importance (1-100 scale)0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000September: 44,086October: 30,698November: 23,650December: 19,499January: 21,674February: 17,450March: 21,483April: 16,057May: 12,676June: 14,932July: 21,679August: 28,517LVHN Website Hits by Month 2020-2021736079 7459826283 84 8464

An Assessment and Review of Residency and Fellowship Recruitment at LVHN

https://scholarlyworks.lvhn.org/cgi/viewcontent.cgi?article=1095&context=research-scholars

An Assessment and Review of Residency and Fellowship Recruitment at LVHN

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Lehigh Valley Health Network: LVHN Scholarly Works