The advancement of computational Artificial Intelligence (AI) in the recent decade has been transformative for many domains, including AI in Education. One direction, where it has caused a noticeable increase in research activity, is application of AI technologies to enhance digital textbooks by making them more interactive, engaging, adaptive, and intelligent. For many researchers coming into this field, it would have seemed as if an intelligent textbook is a completely new idea. We would like to provide a historic outlook on this field and outline the important phases that it went through over the last three decades. We hope that such an account can inform interested readers and help them better understand the problems and the approaches of intelligent textbooks