Kaymak, Uzay

Kemperman, Astrid D.A.M.

Le Blanc, Pascale M.

Nuijten, Raoul

Simons, Monique

van den Berg, Pauline E.W.

van Gorp, Pieter M.E.

English

Pure OAI Repository

 Join the GOAL-movementCitation for published version (APA):Nuijten, R., van Gorp, P. M. E., Kaymak, U., Le Blanc, P. M., Kemperman, A. D. A. M., van den Berg, P. E. W., &Simons, M. (2019). Join the GOAL-movement. Poster session presented at Data Science Summit 2019,Eindhoven, Netherlands.Document status and date:Published: 12/11/2019Document Version:Publisher’s PDF, also known as Version of Record (includes final page, issue and volume numbers)Please check the document version of this publication:• A submitted manuscript is the version of the article upon submission and before peer-review. There can beimportant differences between the submitted version and the official published version of record. Peopleinterested in the research are advised to contact the author for the final version of the publication, or visit theDOI to the publisher's website.• The final author version and the galley proof are versions of the publication after peer review.• The final published version features the final layout of the paper including the volume, issue and pagenumbers.Link to publicationGeneral rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright ownersand it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.            • Users may download and print one copy of any publication from the public portal for the purpose of private study or research.            • You may not further distribute the material or use it for any profit-making activity or commercial gain            • You may freely distribute the URL identifying the publication in the public portal.If the publication is distributed under the terms of Article 25fa of the Dutch Copyright Act, indicated by the “Taverne” license above, pleasefollow below link for the End User Agreement:www.tue.nl/taverneTake down policyIf you believe that this document breaches copyright please contact us at:openaccess@tue.nlproviding details and we will investigate your claim.Download date: 17. Nov. 2023HEALTH ANALYTICSRESEARCH PROGRAM VSR.C.Y. Nuijten, P.M.E. Van Gorp, U. Kaymak, P.M. Le Blanc, A.D.A.M. Kemperman, P.E.W. Van den Berg, M. SimonsOur scientific publications – Nuijten, R., van Gorp, P., Kaymak, U., Simons, M., Kemperman, A., & van den Berg, P.(2019a). Evaluation of the impact of extrinsic rewards on user engagement in a health promotion context. DOI: 10.1109/EMBC.2019.8856296. – Nuijten, R., Kaymak, U., Van Gorp, P., Simons, M., van den Berg, P., & Le Blanc, P. (2019b). Fuzzy modeling to ‘understand’ personal preferences of mHealth users: a case study. DOI: 10.2991/eusflat-19.2019.77. – D'Hondt, J., Nuijten, R., & Van Gorp, P. (2019c, in press). Evaluation of computer-tailored motivational messaging in a health promotion context.Our challengeEssentially, what we aim to evoke is behavioural change. Theory suggests that behaviour emerges when one has the ability , motivation , and opportunity to perform the behaviour. Hence, we try to improve your ability, motivation (by analysing your psychosocial state), and opportunity (by analysing your direct environment) to engage in more physical activity and to improve your dietary intake. At the same time, we evaluate what strategies were most effective for this purpose.Our missionOur mission is to encourage healthier lifestyles using IT solutions. Specifically, the aim is to effectively promote physical activity and healthy dietary intake. Our research aims to uncover the fundamental building blocks of mHealth tools to effectively promote these behaviors. We believe that impactful mHealth tools bring joy, and implement personalisation strategies. Hence, engagement and personalisation strategies in mHealth are the areas of our main interest.Research area: Challenges & social comparisonWe have gathered empirical evidence on the effective configuration of our health challenges, e.g., by exploring the impact of role models in this setting. Furthermore, we have explored possibilities for personalizing these challenges (see Nuijten et al. 2019b), and are currently running a trial on the impact of personalisation of these challenges.Our researchWe conduct real-world, large-scale, semi-controlled experiments to objectively evaluate what behaviour change strategies work best in encouraging healthier lifestyles, within two areas of interest:Research area: Rewards & direct feedbackWe have collected empirical evidence on the impact of different frames of anticipated rewards and feedback messages on user engagement (see Nuijten et al., 2019a; and D’Hondt, Nuijten, & Van Gorp, 2019c). In future studies we will evaluate the impact of unforseen (i.e., surprising) rewards and feedback on user engagement.Our research tool: GameBusWe use the mHealth tool GameBus to design, implement and evaluate our health promotion campaigns. The platform allows for employing multiple behavior change strategies. At its heart, GameBus empowers users to share their healthiest moments with their relatives. Additionally, the platform rewards these healthy moments in health challenges, and has build-in functionality to automatically track these moments using wearables.Join the GOAL-movementCurious? See bit.ly/GBvid20

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Join the GOAL-movement

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