This report presents the findings of the detailed analysis of the current state of practice in the Mobility-as-a-Service (MaaS) landscape, and their reflection on the UMOS/MobilitEU MObility Service Platform business models and their viability. The deliverable provides input to the strategy of the platform as well as to its development. We present a summary of our findings, which are based on the existing literature and our discussions with various parties in the domain. We describe our reflection of these findings on how UMOS business models and relevant revenue channels should be shaped. We believe that the report provides important contributions not only to the UMOS/MobilitEU ecosystem - in terms of deriving the decisions for the operations of the platform, but also beyond to the general MaaS arena. The deliverable has direct influences on the commercialisation strategy in terms of depicting how the cost and benefits can be exchanged between parties and what revenue items and channels shall be activated for the UMOS platform.<br/
