The mobility solutions that currently dominate the mobility market have raised global challenges. Specifically, mass car ownership has led to traffic congestion, shortage of parking spaces, and sustainability issues. Recently, mobility solutions driven by technological advancements have emerged to address these issues via more efficient and sustainable use of resources. However, the wide range of mobility offerings has led to a scattered mobility market, and oversight is hard to grasp for travelers. Mobility-as-a-Service (MaaS) platforms aim to address this issue by integrating mobility services into a single platform. However, MaaS providers (operators) struggle to find sustainable business models. Additionally, research on shared mobility business models is limited, and there is little oversight in the scattered business model landscape. This report addresses this issue by summarizing the dominant business models in the mobility market through a systematic review of current initiatives and literature. It provides an overview of active MaaS business models and challenges and opportunities to integrate mobility services into MaaS. The types of mobility services reviewed in this study include bike-sharing, scooter-sharing, car-sharing, e-hailing, and MaaS platform providers. For each mobility service, the dominant operating mode and the main business model actors are identified and represented using the Service-Dominant Business Model Radar (SDBM/R). Furthermore, the value exchanges between the actors are mapped in Value Capture Diagrams. The report concludes with a discussion on the challenges and opportunities related to synthesizing shared mobility modes into MaaS and the expectations for its future
