Developing a sustainable value proposition for effective investor communication

Abstract

This presentation describes a tool for developing a convincing value proposition for investors, one that is explicitly connected to the SDGs. The tool is specifically developed for deep-tech venture teams that are facing extremely long product development times and thus require substantial amounts of investment capital long before the first customer can be served. This tool extends and integrates various existing tools, such as the Value Proposition Canvas, Theory of Change, and KPIs. Schutselaars et al. (2023), “Designing and testing a tool that connects the value proposition of deep-tech ventures to SDGs”, published in Designs (vol. 7, article nr 50) describe how this tool was designed and tested; see: https://doi.org/10.3390/designs702005