With the implementation of the Farm to Fork Strategy, the European Union aims to drastically reduce the use of synthetic chemical inputs and convert at least 25% of land to organic farming, which is the main alternative to the industrial/intensive production model, with many positive implications also in terms of reducing greenhouse gas emissions. Currently, the agri-food system is facing market problems caused by the Covid-19 pandemic and the conflict between Russia and Ukraine, with increases in production costs, prices of agricultural products and their volatility, affecting the most vulnerable actors in the supply chain, namely farmers and consumers. The objective of the paper is to analyse the effectiveness of organizational innovations in facilitating the process of converting agribusinesses to organic farming, with a focus on the supply chain, territorial coordination, and advisory services
