Named data networking (NDN) is gaining momentum in vehicular ad hoc networks (VANETs) thanks to its robust network architecture. However, vehicular NDN (VNDN) faces numerous challenges, including security, privacy, routing, and caching. Specifically, the attackers can jeopardize vehicles’ cache memory with a Content Poisoning Attack (CPA). The CPA is the most difficult to identify because the attacker disseminates malicious content with a valid name. In addition, NDN employs request–response-based content dissemination, which is inefficient in supporting push-based content forwarding in VANET. Meanwhile, VNDN lacks a secure reputation management system. To this end, our contribution is three-fold. We initially propose a threshold-based content caching mechanism for CPA detection and prevention. This mechanism allows or rejects host vehicles to serve content based on their reputation. Secondly, we incorporate a blockchain system that ensures the privacy of every vehicle at roadside units (RSUs). Finally, we extend the scope of NDN from pull-based content retrieval to push-based content dissemination. The experimental evaluation results reveal that our proposed CPA detection mechanism achieves a 100% accuracy in identifying and preventing attackers. The attacker vehicles achieved a 0% cache hit ratio in our proposed mechanism. On the other hand, our blockchain results identified tempered blocks with 100% accuracy and prevented them from storing in the blockchain network. Thus, our proposed solution can identify and prevent CPA with 100% accuracy and effectively filters out tempered blocks. Our proposed research contribution enables the vehicles to store and serve trusted content in VNDN
