The appeal of populism has been explained by individual preferences expressed along two dimensions: a left-right economic dimension and a cosmopolitan-traditionalist cultural dimension. However, this distinction has been contested by recent studies pointing out that economic and cultural factors reinforce each other in linking structural transformations, like globalisation and technological change, to populist political outcomes. Given the spatially uneven character of the effects of structural transformations, our contribution argues that ‘place’ should be a central category in the analysis of Eurosceptic populism. By focusing on place, it becomes easier to understand how material and identity-related factors interact in triggering a demand for populism, and how this interaction sets the ground for the reception of populist narratives in different locations. We set out a research agenda for improving our understanding of the political implications of local socio-economic trajectories in Western European left-behind areas, places in Central and Eastern Europe struggling since transition into democracy begun, Southern European locations hit by the Eurozone crisis, and beyond
