In this paper we investigate human interactions with urban media installations by adopting two scales of analysis: the body scale (micro) and the city scale (macro). This twofold approach allows us to better understand the relationships between the design properties of outdoor installations and the urban spatial layout around them. We conducted in-the-wild studies of two urban media installations, one consisting of fixed components, and the other of movable components, which were deployed in different places and encouraged different types of whole-body interaction. We provide a detailed account of the micro and macro levels of interactions, based on observational and qualitative explorations. Our studies reveal that the urban spatial layout is a key element in defining the interactions and encounters around outdoor interfaces, and therefore it needs to inform the design process from the outset
