Effects of fancy job titles on recruitment success for the information technology industry.

Abstract

This study aims to investigate the effect of fancy job titles on recruitment success of Information Technology (IT) Working Professionals and Tertiary Students who are currently majoring in IT-related courses. In addition, working experience in IT-related fields was used as an operationalization to investigate if there is a moderator effect of job titles on recruitment success. The research was conducted on two different groups of respondents: Working Professionals and Tertiary Students. The respondents were asked to fill up a questionnaire on a particular job in the IT industry. Besides the job titles and job descriptions, other details such as the organization name and work location were omitted to control for biasness. The respondents were requested to read about a scenario and then answer several questions on Job Attractiveness, Job Prestige and Job Acceptance. Findings indicate that fancy job titles have an impact on Job Attractiveness. However, the effect on Job Prestige and Job Acceptance was not significant. Implications for recruitment purposes and future research were also discussed